I explore the intersection of AI, product marketing, and culture to build what's useful.
I'm a product marketing leader and builder who writes, experiments with AI, and pays attention to the patterns that shape how products, people, and ideas spread.
My working thesis
Technology is accelerating. Judgment is scarce. The future belongs to those who can combine AI, strategy, and storytelling to create clarity and drive impact.
What I care about
Who is Darwin Hernandez?
Darwin Hernandez is an AI-fluent Product Marketing and Go-to-Market (GTM) strategist, builder, and critical thinker. He helps companies translate complex technology into clear positioning, narrative, and growth strategy. He writes about AI, product marketing, and culture, and builds AI experiments and tools in public.
What does Darwin Hernandez specialize in?
Darwin Hernandez specializes in product marketing, go-to-market strategy, AI-powered workflows, brand positioning, and strategic storytelling. He brings both strategic judgment and hands-on building experience to GTM challenges.
What has Darwin Hernandez built?
Darwin Hernandez has built several public AI projects including music-crewai (a multi-agent music research tool), Puchi & Pao's Sparkling Adventure (a 16-bit platform game), a job search agent, a family planner, and a Kanban board. All projects are open source on GitHub.
Where can I read Darwin Hernandez's writing?
Darwin Hernandez publishes essays on AI, product marketing, culture, and strategy on his Substack and indexes all writing at darwinhernandez.com/writing/.
Open to meaningful conversations
I'm always open to discussing AI, product marketing, GTM strategy, storytelling, and building things that matter.